The most common question from customers who are styling themselves for a photoshoot is what shall we wear. There are a few factors to consider. What is the weather going be like? What is the location like? Follow these styling tips and you can’t go far wrong.
It is important that you choose colours that go well together, but are not matching (unless that’s a look you are going for i.e. matching PJ’s). Its best to start with one complete outfit you are happy with and then pull colours from that to make the second or more outfits. You are looking for coordination. Also, avoid black where possible.
Coordination with the Location
There are two ways to do this. Either matching the tones of the location or contrasting with the location. The colour wheel can help with contrasting with a location i.e. yellow looks great in a lavender field. To match a location looks great as well. For example, if you are going to be in the forrest, greens, deep reds/browns and oranges look fab. Also consider what you would usually wear at the location. A floaty dress at the beach looks beautiful but in the forest in the autumn it would look out of place.
Keep it Simple
Here we are talking about tones and patterns. Muted tones such as dusky pinks, sage greens, navy blues, creams etc photograph well and give a clean, crisp look. Bright colours tend to draw the eye away from the subjects but a pop of colour can sometimes look great. If a plaid shirt is chosen to be worn, take a colour from that and match it to someone else’s outfit. Plaid or small patterns, such as pinny flowers or small polkadots on ONE of the family members can look great but clashing patterns, big statement patterns or writing/logos should be avoided.
It is important you feel comfortable and good in what you are wearing. If you don’t like the way you look or you have to keep adjusting your clothes, chances are it will show. Come to the shoot feeling great in your outfit and you will look as greats you feel.
My Click magazine has an excellent resource full of more tips and examples of what to wear for your photoshoot and styling your clothes. Click here to go to the page.
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